Nowadays brand design trends change very fast and one has to be very agile to keep up. Our web shop visual identity longed for a new and fresh look. It’s very important to be recognizable, and we knew that the old logo just isn’t good enough for today’s brand design standards. We needed a memorable logo design that will stay with our customers and visitors for a long time.
Brainstorming
Together we discussed what to change. With the logo rebranding, our web shop needed a fresh coat of paint as well. So, we decided what will be removed from the site, and what will stay; what we like on the page and what we dislike. All ideas were noted down, along with sketch ideas. According to that, we developed user scenarios. 
It was important to connect the name of the web shop brand with its visual identity. Wrong design can confuse users, so it’s important to think well about design implications. At first, there was only one logo version. The final solution was improved and revised – that was the hardest part of the job. The whole creative process requires a lot of speculation, regardless of how simple the logo looks. So, the result was a new revamped logo with a cleaner look. The new logo represents stairs that symbolize stepping into action. In our case, the final action is the selection of the desired product or service. The name of the brand is written with thin typeface.
In according to the new visual identity of step2own, we also had to make a few adjustments on the web shop website. You can like and follow step2own on Facebook and Twitter.
